Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting good value from those purchases. Strata Marketing, a media buying/selling software company owned by Comcast, recently released its 2014 4th Quarter Agency Forecast Survey. The company received replies from 80 of its client agencies in the U.S. — not a huge sample, but the numbers are still interesting. The uncertainty extends to video ad targeting, as shown on the right above, with only four percent saying they “always” reach their intended audience, and 79 percent saying either “most of the time” or “sometimes.” To continue reading please click the link below; Source: marketingland.com
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